What is Vitamin C?
Pure Vitamin C, also known as L-Ascorbic Acid (LAA), is mostly found in citrus fruits such as oranges and found at high levels in both the epidermis and dermis (higher in epidermis).
It is the most common antioxidant found in human skin, protecting the skin from free radical damage and preventing age-causing free radicals from becoming cancerous. It has been proposed that vitamin C plays an important role in collagen synthesis and wound healing.
Vitamin C also improves firmness and elasticity and helps visibly tighten droopy skin and reduce the appearance of fine lines and wrinkles.
Effects of Vitamin C
1. Skin whitening
When you apply vitamin C products on your skin, it has been shown to reduce melanogenesis by inhibiting the enzyme tyrosinase by approximately 40~50%. It decreases oxidative stress so that it can prevent your skin from being dull and drab.
2. Anti-inflammatory effect
Free radicals are compounds that can damage skin cells and cause inflammation and aging to the skin. Since vitamin C is a water-soluble nutrient, it fights and neutralizes free radicals and helps them to regain their stability. It’s an almighty antioxidant!
3. Improving skin elasticity
It is an essential cofactor for production of hydroxylase involved in collagen biosynthesis. Through the synthesis of collagen, vitamin C improves saggy skin and diminishes fine lines and wrinkles by stabilizing the structure of molecules that keeps our skin firm.
4. Skin firming effect
Vitamin C helps maintain skin’s monthly cycle by regulating the differentiation of keratinocytes, which is epidermal cells. It also promotes the synthesis of epidermal lipids to make firmer skin by getting rid of dead skin cells and impurities.
Vitamin C in the skin care products
– PURITO Vitamin Line
(Vitamin C Serum + Sea Buckthorn Vital 70 Cream)
The Vitamin C Serum which contains 10% of vitamin C and 84% of hyaluronic acid relieves acne scars, dark circles, and freckles, with whitening and anti-aging effect.
* To cover the oxidation problem of vitamin C, we use a brown bottle and anti-browning agent to protect the contents from direct sunlight. It’s also wrapped with the separated pump.
** The exposures to air, heat, or light may oxidize vitamin C. You should tighten the pump and cap firmly and keep it in a cool environment such as refrigerator.
The Sea Buckthorn Vital 70 Cream is composed of 70% highly-concentrated extract of sea buckthorn fruit which contains up to 2000 mg of vitamin C in order to soothe and moisturize dull skin and balance skin tone.